Wellness Program Audience Targeting for HR

Target by what matters

Seven ways to draw the audience.

Combine any of these to reach exactly the group a challenge is for, from a single office to a company-wide push.

CountryCityDepartmentGenderAge rangeLanguageHealth-risk code

Where they are

Country, city and department, so a regional or team challenge reaches only that group.

Who they are

Gender, age range and preferred language, for content and challenges that fit.

Health risk, safely

Reach a risk category such as heart, diabetes or thyroid, by count only, never by name.

Precise, and private

You see the size, not the names.

Health-based targeting is built so a relevant challenge can reach people without exposing anyone's condition to HR.

A count, never a list
Target a health-risk category and you get a headcount. The individuals behind it are never shown or exported.
Targeted challenges are private
Any challenge with targeting is automatically marked private, so it does not appear to people outside the audience.
Categories, not biomarkers
Targeting is by broad risk category, such as heart or thyroid, not by an individual's specific readings.

Workforce health insights (Solutions)

An HR lead planning a targeted wellness challenge

Getting people in

Enrolled directly, or matched automatically.

Employees do not have to hunt for a challenge and opt in. You put the right people in, or let a rule do it.

Add them directly

Search and add people, or bring in a whole group with a bulk CSV upload.

Auto-enroll by rule

Set an audience rule and anyone who matches is enrolled instantly, no manual step.

Fair for late joiners

Someone added mid-challenge scores from their join date on, with no retroactive credit or penalty.

Program builder Communications & nudges

The full list

Eight broad risk categories, no readings.

Health targeting works at the level of a category, drawn from the health assessment, never an individual biomarker number.

HeartA cardiac-risk category, by count only.

DiabetesBlood-sugar risk as a category, never a reading.

ThyroidA thyroid-risk category.

LiverA liver-risk category.

KidneyA kidney-risk category.

Blood healthA blood-health risk category, for example anaemia-related.

Vitamin D and B12A deficiency-risk category.

InflammationAn inflammation-risk category.

Rules combine

A worked example: rules narrow with AND.

Stacking dimensions targets a smaller group, and health still returns only a count.

One ruleLocation is Bangalore returns, say, 1,200 people. You see the number, add them, and move on.

Two rules with ANDBangalore AND language is Hindi narrows to 480. Still a count, still no names.

Add a health categoryBangalore AND a heart-risk category returns a headcount only. The 480 stays visible; the health slice never shows a single name.

Target it

How to target a challenge without exposing health.

Four steps, and the health slice never returns a name.

1
Open audience rulesIn the admin app, start a challenge and choose who it is for.
2
Pick your dimensionsCombine country, city, department, gender, age range and language. These return matching lists you can manage.
3
Add a health-risk category if neededChoosing a risk category switches the result to a headcount only. No list of individuals is shown or exported.
4
Launch as privateAny targeted challenge is automatically private, so it stays invisible to everyone outside the audience.

Questions before rollout

Targeting, and its limits

Targeting is set in the admin dashboard when you build or manage a challenge.

Security & compliance Workforce health insights

Can we target people by how active they are?−

No. Targeting is by country, city, department, gender, age range, language and health-risk category. Activity level is not a targeting dimension.

Can HR see who is in a health-risk group?+

No. Health-risk targeting returns a headcount and stops there. The list of individuals is never displayed, and never exported.

How precise is health-risk targeting?+

It works at the level of broad risk categories, such as heart, diabetes or thyroid, drawn from the health assessment. It does not target specific biomarker readings.

Do employees join targeted challenges themselves?+

No. You add people directly, or an audience rule enrolls matches for you. Targeted challenges are private, so they cannot be browsed and joined.

Is health-risk targeting available to everyone?+

The standard dimensions are available to all. Health-risk-code targeting is available to companies that have Workforce Health enabled.

Does targeting cost extra?+

No. Audience targeting is included in the plan that unlocks it, at no separate charge. There is no separate charge for targeting a challenge by department, location or health-risk category.

Can one employee sit in more than one audience?+

Yes. Someone can match several rules at once and be enrolled in more than one challenge. Each challenge scores independently, so taking part in two does not dilute either result.

What happens to an audience when someone changes department?+

An audience rule is evaluated against current employee attributes, so a change in department or location moves that person in or out of future matches. People already enrolled in a running challenge stay enrolled and keep the score they have earned so far.

Wellness program targeting, by count, never by name.