# Health Risk Assessment — Solutions Page Brief

**Page:** Health Risk Assessment (Section ② Workforce health & rewards · **Data in**)  
**Intended URL:** `/solutions/health-risk-assessment/`  
**Audience:** US enterprise HR / CHRO / Benefits / Wellbeing leaders; secondary program managers; IT for privacy/trust  
**North star:** **Participation as completion of a voluntary baseline** that makes Org Wellness Score and program targeting honest  
**Visual baseline:** `../styles/enterprise.css` + `../styled-homepage/` + Grok program chrome  
**Primary CTA:** Book a demo · **Secondary:** See pricing (or chain to Workforce health insights)  

---

## 1. Research takeaways (product truth)

Sources prioritized: help (`what-is-hra.md`), OS specs (`health-risk-assessment.md`, `wellness-score.md`), admin workforce-health help, dashboard redesign notes for aggregate HRA views. Live marketing was not used as product truth.

### 1.1 What HRA actually is

| Fact | Detail | Source |
|------|--------|--------|
| **Form** | In-app questionnaire (not onboarding, not forced) | Help: what-is-hra |
| **Fields** | Blood group, waist, BP, cholesterol, diabetes, smoking, alcohol, exercise, age/BMI (+ height/weight; prenatal for female users in OS) | Help + OS HRA |
| **Output** | Fitness % 0–100 with categories Excellent (≥85) · Good · Average · Below Average · Critical (<35) | Help |
| **Honesty line** | **Informational, not a medical diagnosis** | Help |
| **Wellness Score** | Feeds **Baseline 20%**; without HRA baseline defaults to **50** | Help + wellness-score OS |
| **Scoring weights (baseline factors)** | Metabolic 50% · Habits 30% · Exercise 20%; missing factors re-weighted | OS HRA / wellness-score |
| **HR visibility** | **Aggregate** risk distribution; individual HRA private to employee | OS marketing brief + dashboard notes |
| **Lite Mode** | HRA **not available** | Help |
| **Retake** | Allowed when health situation changes | Help |
| **Completion** | Voluntary; help notes ~20% complete historically (use carefully, not as a fabricated KPI) | Help |
| **Targeting** | Tag-based challenge audiences by risk factor (e.g. high BMI, sedentary) | OS HRA |
| **Labs** | Lab reports / biomarkers complementary, aggregate path for annual check-ups | Shared research |

### 1.2 Role in Solutions IA (data chain)

```
HRA (Data in)  →  Workforce health insights (Data out)  →  Wellness rewards (Action)
                         ↑
              Org Wellness Score: Baseline 20% + Participation 30%
              + Activity 30% + Adherence 20%
```

This page owns **baseline screening and privacy**. Insights owns score dashboards and AI observations. Rewards owns points and redemption. Do not dump the full insights product here.

### 1.3 What HR buyers care about (objections)

1. **Can I see who is high-risk?** → No individual HRA; aggregate only.  
2. **Is this medical / liability?** → Informational tool, not diagnosis; employees directed to clinicians for concerns.  
3. **Will employees fill it out?** → Voluntary, private, improves personal Wellness Score accuracy; not forced onboarding.  
4. **What do I do with the data?** → Risk distribution informs program design; tag-based challenge targeting; baseline accuracy for Org Wellness Score.  
5. **Is it compliant?** → HIPAA alignment, SOC 2, GDPR, ISO 27001/27701 (same enterprise claims as other pages).

### 1.4 Proof

Optional / light only. Named BMI outcomes (Tata avg BMI 24, Brazosport 30→~27) are program-level, not pure HRA-page proof. Prefer **omit full customer-result section** and rely on product honesty + chain to insights. If a strip is needed: frame as “baseline feeds score accuracy,” not invented completion rates.

### 1.5 Assumptions

- Buyer is HR evaluating a wellness stack, not a clinician buying EHR screening.  
- Page must not sound like clinical surveillance.  
- Primary conversion: Book a demo.  
- Sibling links use relative mock filenames from shared research.  
- No em-dashes. Sentence-case. Verb-led CTAs.

---

## 2. Page strategy

### Job of this page

Help an enterprise HR buyer answer:  
1. What baseline do we get without turning wellness into a medical program?  
2. What does the employee experience look like (questionnaire → score)?  
3. What does HR **control / see** (aggregate only)?  
4. How does privacy work, and will Legal / IT accept it?  
5. How does HRA connect to Org Wellness Score and the rest of the chain?  
→ Book a demo.

### Positioning line

> Health Risk Assessment is the voluntary baseline that makes workforce wellness measurable: employees get a private fitness percentage; HR gets aggregate risk patterns and a truer Org Wellness Score, never individual answers.

### Narrative arc (distinct from challenge pages)

| # | Section | Intent |
|---|---------|--------|
| 1 | **Hero** | Data-in promise; privacy-first; product-real HRA result phone + aggregate HR float |
| 2 | **Problem** | Programs without baseline fly blind; default baseline of 50 is neutral, not real |
| 3 | **How it works** | Employee flow: Profile → questionnaire (nine areas) → fitness % + category |
| 4 | **What the score means** | Categories Excellent → Critical; informational, not diagnosis |
| 5 | **What HR sees** | Aggregate risk distribution, completion coverage, challenge tagging; no individual HRA |
| 6 | **Privacy objections** | Explicit privacy contract; Lite Mode / voluntary / retake honesty |
| 7 | **Chain forward** | Feeds Baseline 20% → Insights → rewards / challenges |
| 8 | **FAQ** | Real objections (~4–5) |
| 9 | **Trust + final CTA** | Compliance strip + Book a demo |
| — | Related | Insights, Rewards, Platform, Challenges library |

### What we deliberately de-emphasize

- Challenge formats, leaderboards, fraud integrity (wrong archetype).  
- Fabricated completion KPIs or clinical ROI.  
- Claiming HRA is onboarding or mandatory.  
- Dumping full Workforce Health dashboard feature list.  
- Marketplace / gift cards (rewards page).  
- Lab report deep dive (complementary only, one line).

---

## 3. Full copy deck

### Meta

- **Title:** Employee Health Risk Assessment for Corporate Wellness | Vantage Fit  
- **Description:** Baseline workforce health with a voluntary HRA. Private employee scores, aggregate risk for HR, and a truer Org Wellness Score. Book a demo.

### Nav

Solutions (current) · Features · Resources · Pricing · **Book a demo**  
Solutions mega (signed-off IA):  
- **Wellness challenges:** library, step, multi-activity, team, virtual marathon  
- **Workforce health & rewards:** HRA (current), Workforce health insights, Wellness rewards  
- **Featured:** Wellness platform, Solutions hub  

### S1 — Hero

- **Eyebrow:** Solutions · Health Risk Assessment · Data in  
- **H1:** Baseline workforce health without turning wellness into surveillance.  
- **Lead:** A voluntary in-app assessment captures the numbers that matter. Employees get a private fitness percentage. HR sees aggregate risk patterns that feed the Org Wellness Score.  
- **Primary CTA:** Book a demo  
- **Secondary CTA:** See pricing  
- **Micro:** Individual answers stay private · Aggregate risk for HR · Feeds Baseline 20%  

**Hero visual:** Phone mock of HRA result (fitness %, category, sample factor bars) + floating admin card “Workforce risk · Aggregate only” (illustrative distribution). Label illustrative.

### S2 — Problem

- **Eyebrow:** Why baseline matters  
- **H2:** Challenges without a health baseline are half a story.  
- **Lead:** Step counts and challenge join rates show effort. They do not show whether the workforce is starting from a healthy foundation.  
- **Three tension cards:**  
  1. **Neutral default** — Without HRA, baseline defaults to 50. Your Org Wellness Score is incomplete.  
  2. **Blind targeting** — Programs stay one-size-fits-all when risk factors are unknown.  
  3. **Trust barrier** — Employees will not share health data if HR can open individual files.

### S3 — How it works (employee)

- **Eyebrow:** Employee experience  
- **H2:** A short questionnaire. A clear fitness percentage.  
- **Steps:**  
  1. Open Profile → Health Risk Assessment  
  2. Answer nine health areas honestly  
  3. See fitness % and category  
  4. Retake when health changes  
- **Nine areas (chips or compact grid):** Blood group · Waist · Blood pressure · Cholesterol · Diabetes · Smoking · Alcohol · Exercise · Age & BMI  
- **Note:** Not part of onboarding. Not available in Lite Mode. Voluntary.

### S4 — Score meaning

- **Eyebrow:** What employees see  
- **H2:** Categories that guide attention, not diagnose disease.  
- **Table/cards:** Excellent ≥85 · Good 70–84 · Average 50–69 · Below average 35–49 · Critical <35  
- **Callout:** Informational tool. For health concerns, employees consult their clinician.

### S5 — What HR controls / sees

- **Eyebrow:** For HR & benefits leaders  
- **H2:** Aggregate risk you can act on. Individual answers you cannot open.  
- **HR outcomes:**  
  - Risk distribution across metabolic, habits, and lifestyle factors (aggregate)  
  - Coverage: who completed vs still on default baseline (population view)  
  - Tag-based challenge audiences by risk factor for targeted programs  
  - Cleaner Baseline component on Org Wellness Score  
- **Admin mock:** Illustrative donut / bars for risk bands + privacy note “n suppressed under cohort minimum”  
- **Explicit line:** Individual HRA responses are private to the employee.

### S6 — Privacy contract

- **Eyebrow:** Privacy & trust  
- **H2:** Built so Legal and employees can both say yes.  
- **Points:**  
  - Individual HRA private; HR sees aggregates  
  - Not for performance management  
  - Informational, not medical diagnosis  
  - Voluntary completion; retake supported  
  - Enterprise posture: HIPAA · SOC 2 · GDPR · ISO 27001 · ISO 27701  

### S7 — Chain forward

- **Eyebrow:** Data in → data out → action  
- **H2:** HRA is the first link in a measurable wellness system.  
- **Three chain cards:**  
  1. **Health Risk Assessment** (you are here) — baseline data in  
  2. **Workforce health insights** — Org Wellness Score, trends, AI insights  
  3. **Wellness rewards** — points and redemption tied to real effort  
- Links: `vantage-fit-workforce-health-insights-v1.html`, `vantage-fit-wellness-rewards-v1.html`, `vantage-fit-wellness-platform-v1.html`

### S8 — FAQ

1. Is the HRA a medical diagnosis?  
2. Can HR see individual employee answers?  
3. What if employees skip it?  
4. How does HRA affect the Org Wellness Score?  
5. Can employees retake the assessment?  

### S9 — Trust + final CTA

- Security strip + **Book a demo** / See pricing  
- Final H2: Ready to baseline workforce health the way employees will actually complete it?

### Related

Insights · Rewards · Platform · Wellness challenges library · Solutions hub

---

## 4. Mega-menu fit

| Column | Entry | Role |
|--------|-------|------|
| Wellness challenges | Library + formats | Programs people join |
| **Workforce health & rewards** | **HRA (Data in)** | Baseline screening |
| | Insights (Data out) | Measure and act on signals |
| | Rewards (Action) | Incentivize effort |
| Featured | Platform + Hub | System story + chooser |

HRA is **not** a challenge format page. Mega-menu copy: “Voluntary baseline screening that feeds your Org Wellness Score.”

---

## 5. Design decisions (pre-build)

1. **Archetype = conversion / trust**, not formats explorer. Privacy and aggregate HR view get equal visual weight to the phone mock.  
2. **Product-real HRA UI** (result screen + factor breakdown), not stock “clipboard” illustration.  
3. **Chain strip** replaces customer-logo proof so the page teaches IA without inventing metrics.  
4. **No em-dashes; lean copy.** One-line cards where possible.  
5. **Illustrative labels** on all mock numbers.

---

## 6. Sources

| Claim | Source |
|-------|--------|
| Nine questionnaire areas; fitness %; categories; not diagnosis | `vantagefit-astro/.../what-is-hra.md` |
| Baseline 20%; default 50 without HRA | Help HRA + `wellness-score.md` |
| Factor groups Metabolic/Habits/Exercise; field list; tag targeting | `health-risk-assessment.md` |
| Org score components; privacy on employee scores | Admin workforce-health help |
| Aggregate HRA redesign direction; cohort suppression | `vc-dashboard-design` wellness redesign specs |
| Compliance claims | Shared research / other Solutions pages |

---

## 7. Gaps / open questions

- Live marketing page for HRA may be thin or missing; this mock is product-first.  
- Exact admin UI for HRA aggregates is still evolving (dashboard redesign); mock is **illustrative**, not pixel-locked to a shipped screen.  
- Help notes ~20% historical completion; we do **not** lead with that as a marketing KPI.  
- Cohort suppression minimum (e.g. n=5) appears in dashboard design notes; mention carefully as privacy practice if shown, labeled illustrative.  
- Lab reports are complementary; not fully productized on this page.  
- Sibling Insights / Rewards / Platform / Hub pages may not exist yet; relative links still ship for IA coherence.