# Wellness challenges (Library · flagship) brief **URL:** `/solutions/wellness-challenges/` **Mock:** `vantage-fit-wellness-challenges-v1.html` **Role:** Flagship entry for the challenge library. Help HR **browse programs and pick a starting challenge type**. Showcase breadth (categories + formats + ready programs) without becoming a catalog dump. Link into single-format pages and platform/hub. --- ## 1. Research takeaways ### Product truth (what this page is about) - Vantage Fit challenges are the **primary engagement engine**: HR creates from admin dashboard, employees join (manual or auto-enroll), track activity, climb leaderboards, earn points/badges/certificates. - **Self-serve formats** (dashboard create): **Custom**, **Race**, **Journey**, **Streak**, **E-Marathon**. - **Ops-only** (account manager): Level, GPS Marathon Event, Weight Burn, Training Plans. Mention lightly as available with AM; do not oversell as self-serve. - **Library data** (`wellness-challenges.ts`): ~20 ready marketing programs across **physical, mental, nutrition, sleep, team, holistic**, each tagged with a format type (Race / Streak / Journey / E-Marathon / Custom) and individual/team/both. - **Templates** in admin: pre-built configs (format, tasks, scoring, themes). HR still sets dates, audience, branding, teams, certificates. - **Audience targeting:** all employees or filter by country, city, department, gender, age, language, health risk codes. Filtered challenges become Private. - **Teams:** optional on Custom, Streak, Journey (average scoring). Race is individual-only for steps competition. - **Integrity (nod only):** trusted sources, anomaly flags, buffers on rewards; full fairness deep-dive belongs on format pages (steps/team), not this library page. - **Wearable not required** for many programs (phone steps, manual wellness logs for breathing, affirmations, mindful eating, etc.). ### Buyer job US enterprise HR / Benefits / Wellbeing lead lands here when they search “corporate wellness challenges,” “employee wellness challenge ideas,” or browse Solutions. They need: 1. Proof there is **breadth** (not only steps). 2. A **path to pick** (category → format → program or deep-dive page). 3. Confidence they can **launch without a specialist** (self-serve + templates). 4. Clear next step: Book a demo, or drill into Steps / Multi-activity / Team / Virtual marathon. ### What this page is **not** - Not a single-format product page (no full fraud leaderboard section, no average-scoring formula deep-dive). - Not a dump of all ~20 challenge cards with long descriptions. - Not a second homepage or platform page. ### Sources | Source | Use | |---|---| | `vantagefit-astro/src/data/wellness-challenges.ts` | Program names, categories, formats, taglines | | Help: `admin-what-challenge-formats.md`, `admin-how-do-i-create-a-challenge.md`, `admin-how-do-i-use-templates.md` | Self-serve vs ops, create flow, templates | | OS: `specs/02-challenges-gamification/challenge-system-overview.md` | Lifecycle, 7 types, targeting, anti-cheat summary | | Menu preview | Solutions IA: library flagship under Wellness challenges column | | Shared research | Audience, CTAs, guardrails, sibling link targets | --- ## 2. Why this structure Library archetype = **chooser with proof of breadth**, not problem→solution monologue. | Section | Job | |---|---| | Hero | Frame as library + pick a starting type; primary CTA Book a demo; secondary Browse formats | | Signal strip | Lean proof of breadth (formats, categories, ready programs). **Illustrative** counts from product data, not invented ROI | | Browse by goal (categories) | Mental model: physical / mental / nutrition / sleep / team / holistic | | Pick a format | Self-serve five formats with best-for lines + links to existing format pages | | Ready programs (curated) | 6-8 real library programs, not full catalog; tag category + type | | How HR launches | 4 steps: format/template → audience → optional teams/rewards → publish | | Integrity (short) | One strip: fair competition, trusted tracking, no wearable required for many programs | | FAQ | 4 rollout objections | | Related + trust + final CTA | Sibling formats, rewards, platform, hub | **Distinct from single-challenge pages:** no long “fairness formula” panel, no team-only formation grid, no single-metric leaderboard as the hero story. Hero is a **library browser mock** (admin challenge list + category filters + program cards). --- ## 3. Full copy deck ### Meta - **Title:** Corporate Wellness Challenge Library for HR | Vantage Fit - **Description:** Browse ready wellness challenge programs across fitness, mental health, nutrition, sleep, and teams. Pick a format, launch from the dashboard, and track participation. Book a demo. ### Hero - **Eyebrow:** Solutions · Wellness challenges library - **H1:** The challenge library HR uses to launch wellness people actually join. - **Lead:** Browse ready programs across fitness, mental health, nutrition, sleep, and teams. Pick a format, set the audience, and go live from the dashboard. - **Primary CTA:** Book a demo - **Secondary CTA:** Browse formats - **Micro:** Self-serve formats · Ready programs · Optional teams ### Signal strip (illustrative product breadth) Label: Built as a library, not a one-off race | Signal | Line | |---|---| | 5 | Self-serve formats Race, Streak, Journey, E-Marathon, Custom | | 6 | Wellness categories Physical through holistic | | 20+ | Ready program ideas Steps, sleep, sugar free, team yoga, and more | *All three are product-structure counts from library data and help, not customer ROI.* ### Browse by goal - **Eyebrow:** Start with the outcome - **H2:** Match the challenge to the habit you want. - **Lead:** Every ready program maps to a wellness category. Pick the goal first, then the format. | Category | One line | |---|---| | Physical | Steps, cardio, cycle to work, strength | | Mental | Breathing, affirmations, digital detox, work-life balance | | Nutrition | Mindful eating, sugar free, plant-based | | Sleep | Wind-down routines, 7-hour nights | | Team | Department races, lunch walks, charity walk | | Holistic | Multi-habit months when one metric is not enough | ### Pick a format - **Eyebrow:** Self-serve formats - **H2:** Five formats you create from the dashboard. - **Lead:** Start simple or go multi-week. Your account manager can add specialized formats when you need them. | Format | Best for | Link | |---|---|---| | Race | Quick competitions on one metric (often steps) | Steps Challenge page | | Streak | Daily habit consistency | (anchor / multi-activity context) | | Journey | Milestone map and multi-week adventure | Steps / multi-activity peers | | E-Marathon | Virtual distance goals from steps | Virtual marathon page | | Custom | Multi-week, multi-task programs | Multi-activity page | Honest note: Level, GPS marathon events, Weight Burn, and Training Plans are configured with your account manager. ### Ready programs (curated sample) - **Eyebrow:** Ready program ideas - **H2:** Programs employees recognize. Configurations you control. - **Lead:** Start from a proven theme. Adjust dates, audience, teams, and rewards before you publish. Curated cards (from library data): 1. **Step it up** · Physical · Race · Log daily steps, race the leaderboard 2. **Team step challenge** · Team · Race · Departments head-to-head on steps 3. **Breathing exercise** · Mental · Streak · 10 minutes of breathwork daily 4. **Mental health awareness** · Mental · Custom · Mood, mindfulness, check-ins 5. **Sugar free** · Nutrition · Streak · Clean days for 30 days 6. **Sleep challenge** · Sleep · Custom · 7 hours a night, logged 7. **Charity walk** · Team · Race · Team kilometres toward a cause 8. **Work life balance** · Mental · Custom · Boundaries and offline hours Footer: Explore format deep-dives for steps, multi-activity, teams, and virtual marathons. ### How HR launches - **Eyebrow:** Admin workflow - **H2:** From idea to live challenge in one session. 1. **Choose format or template.** Race for speed, Custom for multi-activity weeks, or a pre-built template. 2. **Set tasks and targets.** Steps, hydration, mindfulness, content, and more depending on format. 3. **Define who joins.** All employees or filter by department, location, or health risk codes. Optional teams. 4. **Publish and measure.** Auto or manual join, leaderboards, points, badges, certificates, participation reports. ### Integrity strip - **H3:** Competition people trust. - Trusted activity sources, anomaly checks, and a buffer before leaderboard bonuses credit. Many programs work with phone-only tracking or simple habit logs. No wearable required to participate in the library broadly. ### FAQ 1. **Is this only step challenges?** No. Steps are popular, but the library covers mental health, nutrition, sleep, team social habits, and multi-activity Custom programs. 2. **Can HR create challenges without engineering help?** Yes. Custom, Race, Journey, Streak, and E-Marathon are self-serve. Specialized formats are available with your account manager. 3. **Do employees need a wearable?** No. Phone step sync covers many races and marathons. Streaks and Custom tasks often use in-app logs (breathing, meals, sleep check-ins). 4. **Can we run more than one challenge at once?** Yes. Parallel challenges are supported so different teams or themes can run in the same period. 5. **How do we pick a first challenge?** Many orgs start with a short Race (steps) or a simple Streak, then expand into Custom multi-week or team mode once habits stick. ### Related - Step challenges - Multi-activity challenges - Team challenges - Virtual marathon - Wellness rewards program - Wellness platform - Solutions hub ### Final CTA - **H2:** Ready to build a challenge calendar people join? - **P:** See the library, formats, and admin create flow in a 30-minute walkthrough for your workforce. - **Checks:** Ready programs · Self-serve formats · Audience rules · Rewards tied to effort ### Trust band Standard enterprise line: HIPAA, SOC 2, GDPR, ISO 27001, ISO 27701. --- ## 4. Mega-menu fit Under Solutions column **① Wellness challenges**: - **Wellness challenges** (Library · flagship) ← this page, `aria-current` - Step challenges - Multi-activity challenges - Remote & hybrid team challenges - Virtual marathon Column **② Workforce health & rewards** links HRA, Insights, Rewards (sibling mocks as they ship). Featured: Platform + Hub in related/footer. --- ## 5. Stats / quotes policy - **No fabricated customer ROI** on this page. Signal strip uses product-structure counts only. - Optional customer proof omitted (library page job is browse/pick; case metrics live better on format pages that already carry them). - Any UI numbers in mocks labeled illustrative. --- ## 6. Product gaps / notes 1. Marketing library (`wellness-challenges.ts`) is a **content catalog for the website**, not identical 1:1 to every admin template slug. Page presents programs as **ideas HR can configure**, not a guarantee every card is a one-click template ID. 2. **E-Marathon** vs ops **GPS Marathon Event** can confuse buyers; copy keeps E-Marathon self-serve and GPS marathon as AM-only. 3. **Holistic** category is used in IA language; library data mixes multi-habit programs under mental/custom more than a dedicated `holistic` key for every card. UI treats holistic as multi-habit intent. 4. Journey deep-dive has no standalone Solutions mock yet; format card points to steps/multi-activity peers and demo. --- ## 7. Design decisions (summary) 1. **Library browser hero** (admin list + category chips + program cards) instead of a single leaderboard phone. 2. **Category → format → curated programs** funnel so breadth is scannable without 20 equal cards. 3. **Format cards link out** to existing single-format pages; this page owns chooser narrative only.